We are a creative duo based in Melbourne, Australia. We craft identity systems and packaging designs for ambitious brands who need to move quickly.
❤️ Fun things made in Collingwood, VIC.
We are a creative duo based in Melbourne, Australia. We craft identity systems and packaging designs for ambitious brands who need to move quickly.


Who we are
We are two award-winning designers with decades of combined experience in creating identities and packaging for innovative brands around the globe. Throughout our careers, we have honed a deep skill set, enabling us to iterate and execute rapidly while maintaining exceptional quality.
We love to help ambitious brands punch above their weight when launching new and exciting ventures into the world.
We understand the importance of agility and flexibility — and that world-class results come from constant collaboration.
Who we are
We are two award-winning designers with decades of combined experience in creating identities and packaging for innovative brands around the globe. Throughout our careers, we have honed a deep skill set, enabling us to iterate and execute rapidly while maintaining exceptional quality.
We love to help ambitious brands punch above their weight when launching new and exciting ventures into the world.
We understand the importance of agility and flexibility — and that world-class results come from constant collaboration.
Who we are
We are two award-winning designers with decades of combined experience in creating identities and packaging for innovative brands around the globe. Throughout our careers, we have honed a deep skill set, enabling us to iterate and execute rapidly while maintaining exceptional quality.
We love to help ambitious brands punch above their weight when launching new and exciting ventures into the world.
We understand the importance of agility and flexibility — and that world-class results come from constant collaboration.
Who we are
We are two award-winning designers with decades of combined experience in creating identities and packaging for innovative brands around the globe. Throughout our careers, we have honed a deep skill set, enabling us to iterate and execute rapidly while maintaining exceptional quality.
We love to help ambitious brands punch above their weight when launching new and exciting ventures into the world.
We understand the importance of agility and flexibility — and that world-class results come from constant collaboration.
Who we are
We are two award-winning designers with decades of combined experience in creating identities and packaging for innovative brands around the globe. Throughout our careers, we have honed a deep skill set, enabling us to iterate and execute rapidly while maintaining exceptional quality.
We love to help ambitious brands punch above their weight when launching new and exciting ventures into the world.
We understand the importance of agility and flexibility — and that world-class results come from constant collaboration.
Who we are
We are two award-winning designers with decades of combined experience in creating identities and packaging for innovative brands around the globe. Throughout our careers, we have honed a deep skill set, enabling us to iterate and execute rapidly while maintaining exceptional quality.
We love to help ambitious brands punch above their weight when launching new and exciting ventures into the world.
We understand the importance of agility and flexibility — and that world-class results come from constant collaboration.
Who we are
We are two award-winning designers with decades of combined experience in creating identities and packaging for innovative brands around the globe. Throughout our careers, we have honed a deep skill set, enabling us to iterate and execute rapidly while maintaining exceptional quality.
We love to help ambitious brands punch above their weight when launching new and exciting ventures into the world.
We understand the importance of agility and flexibility — and that world-class results come from constant collaboration.
Who we are
We are two award-winning designers with decades of combined experience in creating identities and packaging for innovative brands around the globe. Throughout our careers, we have honed a deep skill set, enabling us to iterate and execute rapidly while maintaining exceptional quality.
We love to help ambitious brands punch above their weight when launching new and exciting ventures into the world.
We understand the importance of agility and flexibility — and that world-class results come from constant collaboration.
Who we work with
Who we work with
Who we work with
Who we work with
Who we work with
01
01
01
01
01
New brands In need of an engaging identity and packaging system—delivered quickly.
New brands In need of an engaging identity and packaging system—delivered quickly.
New brands In need of an engaging identity and packaging system—delivered quickly.
New brands In need of an engaging identity and packaging system—delivered quickly.
New brands In need of an engaging identity and packaging system—delivered quickly.
02
02
02
02
02
Existing brands looking to efficiently launch a new product or refresh their identity—without significant capital investment.
Existing brands looking to efficiently launch a new product or refresh their identity—without significant capital investment.
Existing brands looking to efficiently launch a new product or refresh their identity—without significant capital investment.
Existing brands looking to efficiently launch a new product or refresh their identity—without significant capital investment.
Existing brands looking to efficiently launch a new product or refresh their identity—without significant capital investment.
Services we offer
Services we offer
Services we offer
Services we offer
– Identity design
– Packaging
– Creative campaigns
– Motion design
– Content design
– Illustration
– Publications
– Websites
Typical Identity Process
Typical Identity Process
Typical Identity Process
Typical Identity Process
Typical Identity Process
Our typical identity process lasts approximately five weeks:
Our typical identity process takes approximately five weeks:
Week 1
Discovery and defining visual directions
Weeks 2-3
Identity/packaging prototyping of two unique concepts
Week 4
Refinement of chosen concept
Weeks 2–3
Creation of two high-fidelity identity concepts including comprehensive tangible design outcome showcase
Week 5
Final identity/packaging asset generation
Week 4
Refinement of chosen concept
Week 5
Final identity asset generation
Brand Accelerator Package
Brand Accelerator Package
Brand Accelerator Package
Brand Accelerator Package
Launching something new and exciting? Our Brand Accelerator Package is perfect for new brands who want to make a big impact quickly.
We will create an exceptional identity and deliver the key assets listed below:
Logo
Typography
Colour system
Image style
Identity system
Packaging system
Identity showcase
Brand guidelines
1 x print-ready packaging design
10 x social post templates
Every project is unique, but from our experience the list above covers the primary needs for 99% of new brands.
For pricing and availability please email sarah@eatplay.com.au
©2025 EatPlay
©2025 EatPlay
©2025 EatPlay
©2025 EatPlay
©2025 EatPlay
Working globally 🌏 from Collingwood, VIC.
Working globally 🌏 from Collingwood, VIC.
Working globally 🌏 from Collingwood, VIC.
Working globally 🌏 from Collingwood, VIC.
Working globally 🌏 from Collingwood, VIC.
New business enquiries
New business enquiries
New business enquiries
New business enquiries
New business enquiries
Services
Services we offer
Services we offer
Services we offer
Services we offer
– Identity design
– Packaging
– Creative campaigns
– Motion design
– Content design
– Illustration
– Publications
– Websites
Base Branding Package
Brand Accelerator Package
Brand Accelerator Package
Brand Accelerator Package
Brand Accelerator Package
Our base branding package starts from $15,000.
This enables us to create an exceptional identity and deliver the key assets listed below:
Logo
Typography
Colour
Image style
Identity system
Packaging system
Identity showcase
Brand guidelines
1 x print-ready packaging design
10 x social post templates
Every project is unique, but from our experience the list above covers the primary needs for 99% of new brands.
If there are any additional requirements, such as multiple print-ready packaging designs, presentation templates, or a website design, we can easily add them to our proposal.
Launching something new and exciting? Our Brand Accelerator Package is perfect for new brands who want to make a big impact quickly.
We will create an exceptional identity and deliver the key assets listed below:
Logo
Typography
Colour system
Image style
Identity system
Packaging system
Identity showcase
Brand guidelines
1 x print-ready packaging design
10 x social post templates
Every project is unique, but from our experience the list above covers the primary needs for 99% of new brands.
For pricing and availability please email sarah@eatplay.com.au
Launching something new and exciting? Our Brand Accelerator Package is perfect for new brands who want to make a big impact quickly.
We will create an exceptional identity and deliver the key assets listed below:
Logo
Typography
Colour system
Image style
Identity system
Packaging system
Identity showcase
Brand guidelines
1 x print-ready packaging design
10 x social post templates
Every project is unique, but from our experience the list above covers the primary needs for 99% of new brands.
For pricing and availability please email sarah@eatplay.com.au
Launching something new and exciting? Our Brand Accelerator Package is perfect for new brands who want to make a big impact quickly.
We will create an exceptional identity and deliver the key assets listed below:
Logo
Typography
Colour system
Image style
Identity system
Packaging system
Identity showcase
Brand guidelines
1 x print-ready packaging design
10 x social post templates
Every project is unique, but from our experience the list above covers the primary needs for 99% of new brands.
For pricing and availability please email sarah@eatplay.com.au
Launching something new and exciting? Our Brand Accelerator Package is perfect for new brands who want to make a big impact quickly.
We will create an exceptional identity and deliver the key assets listed below:
Logo
Typography
Colour system
Image style
Identity system
Packaging system
Identity showcase
Brand guidelines
1 x print-ready packaging design
10 x social post templates
Every project is unique, but from our experience the list above covers the primary needs for 99% of new brands.
For pricing and availability please email sarah@eatplay.com.au
Typical Identity Process
Our typical identity process takes approximately five weeks:
Week 1
Discovery and defining visual directions
Weeks 2–3
Creation of two high-fidelity identity concepts including comprehensive tangible design outcome showcase
Week 4
Refinement of chosen concept
Week 5
Final identity asset generation
We are a creative duo based in Melbourne, Australia. We craft identity systems and packaging designs for ambitious brands who need to move quickly.
❤️ Fun things made in Collingwood, VIC.
We are a creative duo based in Melbourne, Australia. We craft identity systems and packaging designs for ambitious brands who need to move quickly.
❤️ Fun things made in Collingwood, VIC.
We are a creative duo based in Melbourne, Australia. We craft identity systems and packaging designs for ambitious brands who need to move quickly.
❤️ Fun things made in Collingwood, VIC.
We are a creative duo based in Melbourne, Australia. We craft identity systems and packaging designs for ambitious brands who need to move quickly.
❤️ Fun things made in Collingwood, VIC.
We are a creative duo based in Melbourne, Australia. We craft identity systems and packaging designs for ambitious brands who need to move quickly.

We are a creative duo based in Melbourne, Australia.
We craft world-class identity systems and packaging designs for ambitious brands who need to move quickly.


We are a creative duo based in Melbourne, Australia. We craft identity systems and packaging designs for ambitious brands who need to move quickly.


We are a creative duo based in Melbourne, Australia. We craft identity systems and packaging designs for ambitous brands who need to move quickly.


We are a creative duo based in Melbourne, Australia. We craft identity systems and packaging designs for ambitious brands who need to move quickly.


We are a creative duo based in Melbourne, Australia. We craft identity systems and packaging designs for ambitious brands who need to move quickly.
❤️ Fun things made in Collingwood, VIC.
We are a creative duo based in Melbourne, Australia. We craft identity systems and packaging designs for ambitious brands who need to move quickly.

Who we are
We are two award-winning designers with decades of combined experience in creating identities and packaging for innovative brands around the globe. Throughout our careers, we have honed a deep skill set, enabling us to iterate and execute rapidly while maintaining exceptional quality.
We love to help ambitious brands punch above their weight when launching new and exciting ventures into the world.
We understand the importance of agility and flexibility — and that world-class results come from constant collaboration.
Who we work with
01
New brands In need of an engaging identity and packaging system—delivered quickly.
02
Existing brands looking to efficiently launch a new product or refresh their identity—without significant capital investment.
Services we offer
– Identity design
– Packaging
– Creative campaigns
– Motion design
– Content design
– Illustration
– Publications
– Websites
Typical Identity Process
Our typical identity process lasts approximately five weeks:
Our typical identity process takes approximately five weeks:
Week 1
Discovery and defining visual directions
Weeks 2-3
Identity/packaging prototyping of two unique concepts
Week 4
Refinement of chosen concept
Weeks 2–3
Creation of two high-fidelity identity concepts including comprehensive tangible design outcome showcase
Week 5
Final identity/packaging asset generation
Week 4
Refinement of chosen concept
Week 5
Final identity asset generation
Brand Accelerator Package
Launching something new and exciting? Our Brand Accelerator Package is perfect for new brands who want to make a big impact quickly.
We will create an exceptional identity and deliver the key assets listed below:
Logo
Typography
Colour system
Image style
Identity system
Packaging system
Identity showcase
Brand guidelines
1 x print-ready packaging design
10 x social post templates
Every project is unique, but from our experience the list above covers the primary needs for 99% of new brands.
For pricing and availability please email sarah@eatplay.com.au
©2025 EatPlay
Working globally 🌏 from Collingwood, VIC.
Services
– Identity design
– Packaging
– Creative campaigns
– Motion design
– Content design
– Illustration
– Publications
– Websites
Base Branding Package
Our base branding package starts from $15,000.
This enables us to create an exceptional identity and deliver the key assets listed below:
Logo
Typography
Colour
Image style
Identity system
Packaging system
Identity showcase
Brand guidelines
1 x print-ready packaging design
10 x social post templates
Every project is unique, but from our experience the list above covers the primary needs for 99% of new brands.
If there are any additional requirements, such as multiple print-ready packaging designs, presentation templates, or a website design, we can easily add them to our proposal.
Typical Identity Process
Our typical identity process takes approximately five weeks:
Week 1
Discovery and defining visual directions
Weeks 2–3
Creation of two high-fidelity identity concepts including comprehensive tangible design outcome showcase
Week 4
Refinement of chosen concept
Week 5
Final identity asset generation
We are a creative duo based in Melbourne, Australia. We craft identity systems and packaging designs for ambitious brands who need to move quickly.
❤️ Fun things made in Collingwood, VIC.
We are a creative duo based in Melbourne, Australia. We craft identity systems and packaging designs for ambitious brands who need to move quickly.
❤️ Fun things made in Collingwood, VIC.
We are a creative duo based in Melbourne, Australia. We craft identity systems and packaging designs for ambitious brands who need to move quickly.
❤️ Fun things made in Collingwood, VIC.
We are a creative duo based in Melbourne, Australia. We craft identity systems and packaging designs for ambitious brands who need to move quickly.
❤️ Fun things made in Collingwood, VIC.
We are a creative duo based in Melbourne, Australia. We craft identity systems and packaging designs for ambitious brands who need to move quickly.

We are a creative duo based in Melbourne, Australia.
We craft world-class identity systems and packaging designs for ambitious brands who need to move quickly.

We are a creative duo based in Melbourne, Australia. We craft identity systems and packaging designs for ambitious brands who need to move quickly.

We are a creative duo based in Melbourne, Australia. We craft identity systems and packaging designs for ambitous brands who need to move quickly.

We are a creative duo based in Melbourne, Australia. We craft identity systems and packaging designs for ambitious brands who need to move quickly.
