We are a creative duo based in Melbourne, Australia. We craft identity systems and packaging designs for ambitious brands who need to move quickly.

❤️ Fun things made in Collingwood, VIC.

We are a creative duo based in Melbourne, Australia. We craft identity systems and packaging designs for ambitious brands who need to move quickly.

Who we are


We are two award-winning designers with decades of combined experience in creating identities and packaging for innovative brands around the globe. Throughout our careers, we have honed a deep skill set, enabling us to iterate and execute rapidly while maintaining exceptional quality.


We love to help ambitious brands punch above their weight when launching new and exciting ventures into the world.


We understand the importance of agility and flexibility — and that world-class results come from constant collaboration.

Who we are


We are two award-winning designers with decades of combined experience in creating identities and packaging for innovative brands around the globe. Throughout our careers, we have honed a deep skill set, enabling us to iterate and execute rapidly while maintaining exceptional quality.


We love to help ambitious brands punch above their weight when launching new and exciting ventures into the world.


We understand the importance of agility and flexibility — and that world-class results come from constant collaboration.

Who we are


We are two award-winning designers with decades of combined experience in creating identities and packaging for innovative brands around the globe. Throughout our careers, we have honed a deep skill set, enabling us to iterate and execute rapidly while maintaining exceptional quality.


We love to help ambitious brands punch above their weight when launching new and exciting ventures into the world.


We understand the importance of agility and flexibility — and that world-class results come from constant collaboration.

Who we are


We are two award-winning designers with decades of combined experience in creating identities and packaging for innovative brands around the globe. Throughout our careers, we have honed a deep skill set, enabling us to iterate and execute rapidly while maintaining exceptional quality.


We love to help ambitious brands punch above their weight when launching new and exciting ventures into the world.


We understand the importance of agility and flexibility — and that world-class results come from constant collaboration.

Who we are


We are two award-winning designers with decades of combined experience in creating identities and packaging for innovative brands around the globe. Throughout our careers, we have honed a deep skill set, enabling us to iterate and execute rapidly while maintaining exceptional quality.


We love to help ambitious brands punch above their weight when launching new and exciting ventures into the world.


We understand the importance of agility and flexibility — and that world-class results come from constant collaboration.

Who we are


We are two award-winning designers with decades of combined experience in creating identities and packaging for innovative brands around the globe. Throughout our careers, we have honed a deep skill set, enabling us to iterate and execute rapidly while maintaining exceptional quality.


We love to help ambitious brands punch above their weight when launching new and exciting ventures into the world.


We understand the importance of agility and flexibility — and that world-class results come from constant collaboration.

Who we are


We are two award-winning designers with decades of combined experience in creating identities and packaging for innovative brands around the globe. Throughout our careers, we have honed a deep skill set, enabling us to iterate and execute rapidly while maintaining exceptional quality.


We love to help ambitious brands punch above their weight when launching new and exciting ventures into the world.


We understand the importance of agility and flexibility — and that world-class results come from constant collaboration.

Who we are


We are two award-winning designers with decades of combined experience in creating identities and packaging for innovative brands around the globe. Throughout our careers, we have honed a deep skill set, enabling us to iterate and execute rapidly while maintaining exceptional quality.


We love to help ambitious brands punch above their weight when launching new and exciting ventures into the world.


We understand the importance of agility and flexibility — and that world-class results come from constant collaboration.

Who we work with

Who we work with

Who we work with

Who we work with

Who we work with

01

01

01

01

01

New brands In need of an engaging identity and packaging system—delivered quickly.

New brands In need of an engaging identity and packaging system—delivered quickly.

New brands In need of an engaging identity and packaging system—delivered quickly.

New brands In need of an engaging identity and packaging system—delivered quickly.

New brands In need of an engaging identity and packaging system—delivered quickly.

02

02

02

02

02

Existing brands looking to efficiently launch a new product or refresh their identity—without significant capital investment.

Existing brands looking to efficiently launch a new product or refresh their identity—without significant capital investment.

Existing brands looking to efficiently launch a new product or refresh their identity—without significant capital investment.

Existing brands looking to efficiently launch a new product or refresh their identity—without significant capital investment.

Existing brands looking to efficiently launch a new product or refresh their identity—without significant capital investment.

Services we offer


Services we offer

Services we offer

Services we offer

Identity design

Packaging

Creative campaigns

Motion design

Content design

Illustration

Publications

– Websites

Typical Identity Process


Typical Identity Process

Typical Identity Process

Typical Identity Process

Typical Identity Process

Our typical identity process lasts approximately five weeks:


Our typical identity process takes approximately five weeks:


Week 1

Discovery and defining visual directions

Weeks 2-3

Identity/packaging prototyping of two unique concepts

Week 4

Refinement of chosen concept

Weeks 2–3

Creation of two high-fidelity identity concepts including comprehensive tangible design outcome showcase

Week 5

Final identity/packaging asset generation

Week 4

Refinement of chosen concept

Week 5

Final identity asset generation

Brand Accelerator Package


Brand Accelerator Package

Brand Accelerator Package

Brand Accelerator Package

Launching something new and exciting? Our Brand Accelerator Package is perfect for new brands who want to make a big impact quickly.


We will create an exceptional identity and deliver the key assets listed below:


  1. Logo

  2. Typography

  3. Colour system

  4. Image style

  5. Identity system

  6. Packaging system

  7. Identity showcase

  8. Brand guidelines

  9. 1 x print-ready packaging design

  10. 10 x social post templates


Every project is unique, but from our experience the list above covers the primary needs for 99% of new brands.


For pricing and availability please email sarah@eatplay.com.au

©2025 EatPlay

©2025 EatPlay

©2025 EatPlay

©2025 EatPlay

©2025 EatPlay

Working globally 🌏 from Collingwood, VIC.

Working globally 🌏 from Collingwood, VIC.

Working globally 🌏 from Collingwood, VIC.

Working globally 🌏 from Collingwood, VIC.

Working globally 🌏 from Collingwood, VIC.

New business enquiries

New business enquiries

New business enquiries

New business enquiries

New business enquiries

©2025 EatPlay

Working globally 🌏 from Collingwood, VIC.

©2025 EatPlay

Working globally 🌏 from
Collingwood, VIC.

©2025 EatPlay

Working globally 🌏 from Collingwood, VIC.

©2025 EatPlay

Working globally 🌏 from Collingwood, VIC.

©2025 EatPlay

Working globally 🌏 from
Collingwood, VIC.

Services


Services we offer


Services we offer


Services we offer


Services we offer


Identity design

Packaging

Creative campaigns

Motion design

Content design

Illustration

Publications

– Websites

Base Branding Package


Brand Accelerator Package


Brand Accelerator Package


Brand Accelerator Package


Brand Accelerator Package


Our base branding package starts from $15,000.


This enables us to create an exceptional identity and deliver the key assets listed below:


  1. Logo

  2. Typography

  3. Colour

  4. Image style

  5. Identity system

  6. Packaging system

  7. Identity showcase

  8. Brand guidelines

  9. 1 x print-ready packaging design

  10. 10 x social post templates


Every project is unique, but from our experience the list above covers the primary needs for 99% of new brands.


If there are any additional requirements, such as multiple print-ready packaging designs, presentation templates, or a website design, we can easily add them to our proposal.

Launching something new and exciting? Our Brand Accelerator Package is perfect for new brands who want to make a big impact quickly.


We will create an exceptional identity and deliver the key assets listed below:


  1. Logo

  2. Typography

  3. Colour system

  4. Image style

  5. Identity system

  6. Packaging system

  7. Identity showcase

  8. Brand guidelines

  9. 1 x print-ready packaging design

  10. 10 x social post templates


Every project is unique, but from our experience the list above covers the primary needs for 99% of new brands.


For pricing and availability please email sarah@eatplay.com.au

Launching something new and exciting? Our Brand Accelerator Package is perfect for new brands who want to make a big impact quickly.


We will create an exceptional identity and deliver the key assets listed below:


  1. Logo

  2. Typography

  3. Colour system

  4. Image style

  5. Identity system

  6. Packaging system

  7. Identity showcase

  8. Brand guidelines

  9. 1 x print-ready packaging design

  10. 10 x social post templates


Every project is unique, but from our experience the list above covers the primary needs for 99% of new brands.


For pricing and availability please email sarah@eatplay.com.au

Launching something new and exciting? Our Brand Accelerator Package is perfect for new brands who want to make a big impact quickly.


We will create an exceptional identity and deliver the key assets listed below:


  1. Logo

  2. Typography

  3. Colour system

  4. Image style

  5. Identity system

  6. Packaging system

  7. Identity showcase

  8. Brand guidelines

  9. 1 x print-ready packaging design

  10. 10 x social post templates


Every project is unique, but from our experience the list above covers the primary needs for 99% of new brands.


For pricing and availability please email sarah@eatplay.com.au

Launching something new and exciting? Our Brand Accelerator Package is perfect for new brands who want to make a big impact quickly.


We will create an exceptional identity and deliver the key assets listed below:


  1. Logo

  2. Typography

  3. Colour system

  4. Image style

  5. Identity system

  6. Packaging system

  7. Identity showcase

  8. Brand guidelines

  9. 1 x print-ready packaging design

  10. 10 x social post templates


Every project is unique, but from our experience the list above covers the primary needs for 99% of new brands.


For pricing and availability please email sarah@eatplay.com.au

Typical Identity Process


Our typical identity process takes approximately five weeks:


Week 1

Discovery and defining visual directions

Weeks 2–3

Creation of two high-fidelity identity concepts including comprehensive tangible design outcome showcase

Week 4

Refinement of chosen concept

Week 5

Final identity asset generation

We are a creative duo based in Melbourne, Australia. We craft identity systems and packaging designs for ambitious brands who need to move quickly.

❤️ Fun things made in Collingwood, VIC.

We are a creative duo based in Melbourne, Australia. We craft identity systems and packaging designs for ambitious brands who need to move quickly.

❤️ Fun things made in Collingwood, VIC.

We are a creative duo based in Melbourne, Australia. We craft identity systems and packaging designs for ambitious brands who need to move quickly.

❤️ Fun things made in Collingwood, VIC.

We are a creative duo based in Melbourne, Australia. We craft identity systems and packaging designs for ambitious brands who need to move quickly.

❤️ Fun things made in Collingwood, VIC.

We are a creative duo based in Melbourne, Australia. We craft identity systems and packaging designs for ambitious brands who need to move quickly.

We are a creative duo based in Melbourne, Australia.
We craft world-class identity systems and packaging designs for ambitious brands who need to move quickly.

We are a creative duo based in Melbourne, Australia. We craft identity systems and packaging designs for ambitious brands who need to move quickly.

We are a creative duo based in Melbourne, Australia. We craft identity systems and packaging designs for ambitous brands who need to move quickly.

We are a creative duo based in Melbourne, Australia. We craft identity systems and packaging designs for ambitious brands who need to move quickly.

We are a creative duo based in Melbourne, Australia. We craft identity systems and packaging designs for ambitious brands who need to move quickly.

❤️ Fun things made in Collingwood, VIC.

We are a creative duo based in Melbourne, Australia. We craft identity systems and packaging designs for ambitious brands who need to move quickly.

Who we are


We are two award-winning designers with decades of combined experience in creating identities and packaging for innovative brands around the globe. Throughout our careers, we have honed a deep skill set, enabling us to iterate and execute rapidly while maintaining exceptional quality.


We love to help ambitious brands punch above their weight when launching new and exciting ventures into the world.


We understand the importance of agility and flexibility — and that world-class results come from constant collaboration.

Who we work with

01

New brands In need of an engaging identity and packaging system—delivered quickly.

02

Existing brands looking to efficiently launch a new product or refresh their identity—without significant capital investment.

Services we offer


Identity design

Packaging

Creative campaigns

Motion design

Content design

Illustration

Publications

– Websites

Typical Identity Process


Our typical identity process lasts approximately five weeks:


Our typical identity process takes approximately five weeks:


Week 1

Discovery and defining visual directions

Weeks 2-3

Identity/packaging prototyping of two unique concepts

Week 4

Refinement of chosen concept

Weeks 2–3

Creation of two high-fidelity identity concepts including comprehensive tangible design outcome showcase

Week 5

Final identity/packaging asset generation

Week 4

Refinement of chosen concept

Week 5

Final identity asset generation

Brand Accelerator Package


Launching something new and exciting? Our Brand Accelerator Package is perfect for new brands who want to make a big impact quickly.


We will create an exceptional identity and deliver the key assets listed below:


  1. Logo

  2. Typography

  3. Colour system

  4. Image style

  5. Identity system

  6. Packaging system

  7. Identity showcase

  8. Brand guidelines

  9. 1 x print-ready packaging design

  10. 10 x social post templates


Every project is unique, but from our experience the list above covers the primary needs for 99% of new brands.


For pricing and availability please email sarah@eatplay.com.au

©2025 EatPlay

Working globally 🌏 from Collingwood, VIC.

Services


Identity design

Packaging

Creative campaigns

Motion design

Content design

Illustration

Publications

– Websites

Base Branding Package


Our base branding package starts from $15,000.


This enables us to create an exceptional identity and deliver the key assets listed below:


  1. Logo

  2. Typography

  3. Colour

  4. Image style

  5. Identity system

  6. Packaging system

  7. Identity showcase

  8. Brand guidelines

  9. 1 x print-ready packaging design

  10. 10 x social post templates


Every project is unique, but from our experience the list above covers the primary needs for 99% of new brands.


If there are any additional requirements, such as multiple print-ready packaging designs, presentation templates, or a website design, we can easily add them to our proposal.

Typical Identity Process


Our typical identity process takes approximately five weeks:


Week 1

Discovery and defining visual directions

Weeks 2–3

Creation of two high-fidelity identity concepts including comprehensive tangible design outcome showcase

Week 4

Refinement of chosen concept

Week 5

Final identity asset generation

We are a creative duo based in Melbourne, Australia. We craft identity systems and packaging designs for ambitious brands who need to move quickly.

❤️ Fun things made in Collingwood, VIC.

We are a creative duo based in Melbourne, Australia. We craft identity systems and packaging designs for ambitious brands who need to move quickly.

❤️ Fun things made in Collingwood, VIC.

We are a creative duo based in Melbourne, Australia. We craft identity systems and packaging designs for ambitious brands who need to move quickly.

❤️ Fun things made in Collingwood, VIC.

We are a creative duo based in Melbourne, Australia. We craft identity systems and packaging designs for ambitious brands who need to move quickly.

❤️ Fun things made in Collingwood, VIC.

We are a creative duo based in Melbourne, Australia. We craft identity systems and packaging designs for ambitious brands who need to move quickly.

We are a creative duo based in Melbourne, Australia.
We craft world-class identity systems and packaging designs for ambitious brands who need to move quickly.

We are a creative duo based in Melbourne, Australia. We craft identity systems and packaging designs for ambitious brands who need to move quickly.

We are a creative duo based in Melbourne, Australia. We craft identity systems and packaging designs for ambitous brands who need to move quickly.

We are a creative duo based in Melbourne, Australia. We craft identity systems and packaging designs for ambitious brands who need to move quickly.